Enfopedia

3 Ways to Simplify Online Marketing

, , , , , , ,

Jonathan Gardner is director of communications at Vibrant Media, a leading digital ad company. He has spent his career as an innovator at the nexus of #media and technology, having worked in communications and as a journalist. Technology makes the magical possible, but it’s also making #marketing complicated. With ad exchanges, hyper-local targeting, and endless […]

Read More...

The Internet Has Opinions About Morrisons Advertising On The Angel Of The North

, , , , , , , , , , ,

Want to spark debate online? Project a giant baguette onto a national monument. 1. Supermarket chain Morrisons has projected a giant bread advert across the wings of The Angel of the North. View this image › Imagewise The 66-foot structure was designed by #Antony Gormley, and has stood in Gateshead in Tyne and Wear since […]

Read More...

Etsy Bets Big on Google Shopping Ahead of Relaunch

, , , , , , ,

Beginning next week, businesses that want their products to appear at the top of #Google search results will have to pay for it. Etsy, an online marketplace for handmade goods, will be among them. The Brooklyn-based startup hosts shops for more than 800,000 sellers and has generated $500 million in sales so far this year. […]

Read More...

Super PAC Wants to Put You in Its Facebook Ad

, , , , ,

The Ending Spending Action Fund, a conservative-leaning Super PAC advocating for the reduction of the federal debt, wants to cast a new star for its latest ##facebook video advertisement: you. Called “The Ad About You,” the ad is essentially a Facebook app that uses pictures you’ve posted to Facebook to customize an interactive video template. […]

Read More...

Microsoft: Bing Will Be Default Search Engine on Kindle Fire HD

, , , , , , , , ,

##microsoft told Mashable that its ##bing search engine will be the default on the ##amazon Kindle Fire HD‘s web browser. Amazon also confirmed it. The deal between the two companies came together recently. Adam Sohn, general manager of communications and influencer marketing at Bing, said the “last bits” of the deal were finalized only today. […]

Read More...

Navigating the Legal Pitfalls of Augmented Reality

, , , , , , , ,

Alysa Z. Hutnik is a partner in the #advertising and #privacy practices at Kelley Drye & Warren, LLP. Her co-author, Matthew P. Sullivan, is an advertising and privacy associate at Kelley Drye & Warren, LLP. Read more on Kelley Drye’s advertising #law blog Ad Law Access, or keep up with the group on Facebook and […]

Read More...

The Big Data Playbook for Digital Agencies

, , , , ,

Joseph Kelly is co-founder and CEO of Infochimps, the leading data marketplace and big data infrastructure provider helping agencies, enterprises and SMBs go from data to insights faster. For digital agencies, big data as a competitive advantage is still very nascent, somewhat terrifying, and not tangible at all. However, marketers are starting to hear that […]

Read More...