Enfopedia

Are Sound Waves the Future of Mobile Marketing?

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Your Starbucks runs and concert visits will soon be more interactive. Imagine the luxury of walking into a coffee shop and receiving a personalized drink deal on your smartphone or tablet upon entry. Or, receiving an automated #mobile thank-you note for watching a film, exactly an hour after leaving the theater. Thanks to Sonic Notify […]

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Be a Part of the Vote With Yahoo’s Elections Dashboard for IntoNow

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Yahoo is working to increase voter engagement in this year’s presidential election with their launch of the election dashboard for the IntoNow app. One of many news organizations bringing mobile and digital into the election, #Yahoo‘s dashboard, launching today, allows the electorate to interact with political news, coverage and debates in realtime. The app syncs […]

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London 2.0: A High-Tech Tour of the UK Capital

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Image: Flickr, Simon & His Camera The city of #London may be more the 2,000 years old, but there’s way more to it than medieval towers, cathedrals, bridges and an impressively large clock. Beyond the centuries of culture and layers of classic charm (red telephone booths, we’re looking at you), is a city burgeoning with […]

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New App Delivers Latest Political Polls Instantly to Your iPhone

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Want the absolute latest polling data for this year’s major political elections delivered instantaneously to your ##iphone? Then PollTracker, a new app from Talking Points Memo, is for you. PollTracker, released with just under 100 days until Election Day, delivers the latest polling data to your smartphone. It collects information from a variety of sources, […]

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ABC News App Delivers 3 Live Streams of Democratic National Convention

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ABC News has upgraded its #ipad app to deliver extensive elections coverage from the conventions and presidential debates leading up to the elections in November. The app will provide a continuous news flow this week of the Democratic National Convention, including three live streams for #mobile and desktop. ##politics is more interactive than ever. It’s […]

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Apple TV and AirPlay Fuel Rise of Dual-Screen Apps

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Jeremy Allaire is CEO and founder of Brightcove, a global provider of cloud-content services that offers a family of products and developer tools used to publish and distribute professional digital media. Dual-screen #apps are a new phenomena, enabled by the advent of wireless technologies that allow for effortless pairing of a PC, tablet or smartphone […]

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Navigating the Legal Pitfalls of Augmented Reality

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Alysa Z. Hutnik is a partner in the #advertising and #privacy practices at Kelley Drye & Warren, LLP. Her co-author, Matthew P. Sullivan, is an advertising and privacy associate at Kelley Drye & Warren, LLP. Read more on Kelley Drye’s advertising #law blog Ad Law Access, or keep up with the group on Facebook and […]

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