Enfopedia

45 Digital Media Resources You May Have Missed

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Has your passion for the Olympics thrown a wrench in your workflow? Join the club. Spreadsheets and deadlines versus gymnastics vaults and 100m ‘fly? There’s no contest. If for some crazy reason you do take a break from the Games — or your boss issues a city-wide kibosh — then spend some time checking out […]

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3 Ways to Simplify Online Marketing

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Jonathan Gardner is director of communications at Vibrant Media, a leading digital ad company. He has spent his career as an innovator at the nexus of #media and technology, having worked in communications and as a journalist. Technology makes the magical possible, but it’s also making #marketing complicated. With ad exchanges, hyper-local targeting, and endless […]

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40 Essential Mashable Stories You May Have Missed in 2012

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Now that the year is nearing a close, it’s an appropriate time to reflect on the prodigious growth of digital culture in 2012. #Social media is more popular than ever. Facebook has more than one billion users. The number of active smartphones also eclipsed one billion in 2012. The Internet is becoming so essential to […]

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Handmade in Brooklyn: How Grado Labs Maintains Its Tradition

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At his school’s career day, Jonathan Grado’s friends were dressed as sports players and lawyers. Jonathan walked into the classroom with #headphones around his neck and said, “I’m going to be my dad.” But for him, that was normal. “Sound and heritage” is what differentiates Grado Labs, Jonathan Grado, vice president of #marketing says. “I […]

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Crafting Your Social Media Budget: Experts Sound Off

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Businesses have limited resources, and while social media tools are free, some tools — and the people who run them — come with a price tag. How is a company to divvy up its resources? Mashable spoke with several businesses, from #startups to agencies, that have seen success with social; here, they outline their tips […]

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Big Data Investment Increasing, but Not Hiring

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Joel Kjellgren, Data Center Manager, walks in a server room at the Facebook Data Center on Nov. 7, 2013 in Lulea, Sweden.Image: JONATHAN NACKSTRAND/AFP/Getty Images Big Data is proving to be a big money-maker for businesses, but data workers aren’t reaping similar rewards. A new report suggests that while many companies have committed to #spending […]

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The Big Data Playbook for Digital Agencies

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Joseph Kelly is co-founder and CEO of Infochimps, the leading data marketplace and big data infrastructure provider helping agencies, enterprises and SMBs go from data to insights faster. For digital agencies, big data as a competitive advantage is still very nascent, somewhat terrifying, and not tangible at all. However, marketers are starting to hear that […]

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