Enfopedia

3 Ways to Simplify Online Marketing

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Jonathan Gardner is director of communications at Vibrant Media, a leading digital ad company. He has spent his career as an innovator at the nexus of #media and technology, having worked in communications and as a journalist. Technology makes the magical possible, but it’s also making #marketing complicated. With ad exchanges, hyper-local targeting, and endless […]

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Crafting Your Social Media Budget: Experts Sound Off

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Businesses have limited resources, and while social media tools are free, some tools — and the people who run them — come with a price tag. How is a company to divvy up its resources? Mashable spoke with several businesses, from #startups to agencies, that have seen success with social; here, they outline their tips […]

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6 Tips To Successfully Develop and Launch New Features

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Guy Nirpaz is the CEO and co-founder of Totango, which provides a customer engagement platform for software companies. In the world of cloud computing there are no longer “mega-releases” shipped to customers on a CD. Instead, new features are launched into the cloud for user consumption as they are ready. At the same time, getting […]

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The Big Data Playbook for Digital Agencies

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Joseph Kelly is co-founder and CEO of Infochimps, the leading data marketplace and big data infrastructure provider helping agencies, enterprises and SMBs go from data to insights faster. For digital agencies, big data as a competitive advantage is still very nascent, somewhat terrifying, and not tangible at all. However, marketers are starting to hear that […]

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