Enfopedia

Are Sound Waves the Future of Mobile Marketing?

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Your Starbucks runs and concert visits will soon be more interactive. Imagine the luxury of walking into a coffee shop and receiving a personalized drink deal on your smartphone or tablet upon entry. Or, receiving an automated #mobile thank-you note for watching a film, exactly an hour after leaving the theater. Thanks to Sonic Notify […]

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3 Ways to Simplify Online Marketing

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Jonathan Gardner is director of communications at Vibrant Media, a leading digital ad company. He has spent his career as an innovator at the nexus of #media and technology, having worked in communications and as a journalist. Technology makes the magical possible, but it’s also making #marketing complicated. With ad exchanges, hyper-local targeting, and endless […]

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Handmade in Brooklyn: How Grado Labs Maintains Its Tradition

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At his school’s career day, Jonathan Grado’s friends were dressed as sports players and lawyers. Jonathan walked into the classroom with #headphones around his neck and said, “I’m going to be my dad.” But for him, that was normal. “Sound and heritage” is what differentiates Grado Labs, Jonathan Grado, vice president of #marketing says. “I […]

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15 Colleges With Powerhouse Entrepreneurship Programs

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Image: Mashable Composite. iStock retrorocket, chuwy The nation’s top entrepreneurs don’t come from one place — not one Ivy, one city or one incubator. Sure, schools like the Massachusetts Institute of Technology (MIT) and Stanford University have a reputation for churning out revolutionary ideas and battle-tested founders, but top-flight companies sprout from universities and #entrepreneurship […]

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Crafting Your Social Media Budget: Experts Sound Off

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Businesses have limited resources, and while social media tools are free, some tools — and the people who run them — come with a price tag. How is a company to divvy up its resources? Mashable spoke with several businesses, from #startups to agencies, that have seen success with social; here, they outline their tips […]

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6 Tips To Successfully Develop and Launch New Features

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Guy Nirpaz is the CEO and co-founder of Totango, which provides a customer engagement platform for software companies. In the world of cloud computing there are no longer “mega-releases” shipped to customers on a CD. Instead, new features are launched into the cloud for user consumption as they are ready. At the same time, getting […]

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Must Reads: The Greatest Juggler Alive, Stolen Girls and More

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Nigerian security forces stand guard as demonstrators march during a rally to demand government to rescue schoolgirls abducted by suspected Boko Haram militants two weeks ago, in Lagos, Nigeria on May 01, 2014. Image: Mohammed Elshamy/Anadolu Agency/Getty Images During the week, we consume words in snackable, tweetable bites. But on the weekends, we have the […]

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