In the competitive world of digital marketing, Marketing Agencies are constantly looking for ways to stand out to their clients and get the best results. Core Web Vitals, a set of metrics defined by Google, have become a determining factor in achieving these goals. By optimizing Core Web Vitals, agencies can offer their clients an exceptional user experience, improve their ranking in search results and increase their online visibility.”

In recent years, Google has made a shift towards user experience, prioritizing websites that offer fast, smooth and satisfying navigation. Core Web Vitals are a set of metrics that measure precisely these aspects, becoming a key factor in both user experience and ranking in search results.

What are Core Web Vitals?

Core Web Vitals are a set of metrics that Google uses to evaluate the user experience on a website. These metrics focus on three fundamental aspects:

• Largest Contentful Paint (LCP): measures the time it takes to load the largest element visible on the screen. A low LCP indicates that the main content loads quickly.
• First Input Delay (FID): Measures the time it takes for a browser to respond to the first user interaction, such as clicking a button or typing in a field. A low FID means that the website is responsive and responds quickly to user actions.
• Cumulative Layout Shift (CLS): Measures the visual stability of the page, i.e., the amount of unexpected scrolling the content experiences while loading. A low CLS indicates that the content loads stably and without unexpected changes in layout.

Why are Core Web Vitals important?

Core Web Vitals are important for several reasons:

• Better user experience: By improving Core Web Vitals, a faster and more enjoyable browsing experience is provided to users, which increases the likelihood that they will stay on the site and return in the future.
• Higher conversion rate: Websites with a good user experience tend to have higher conversion rates, as users are more likely to make purchases or complete forms.
• Better SEO ranking: Google uses Core Web Vitals as a ranking factor, which means that websites with good results in these metrics are more likely to rank higher in search results.

How to improve Core Web Vitals?

There are several strategies to improve the Core Web Vitals of a website:

• Optimize images: compress images without losing quality, use appropriate image formats (WebP, AVIF), and upload images of different sizes for mobile and desktop devices.
• Minimize code: Remove unnecessary code, minimize CSS and JavaScript, and use an efficient code structure.
• Use a CDN: A Content Delivery Network (CDN) can help reduce the loading time of static resources, such as images and CSS files.
• Implement lazy loading: Load images and other resources only when they are needed, rather than loading all content at once.
• Prioritize content above the fold: Ensure that the most important content is loaded first, so that users can view it as soon as possible.
• Use quality hosting: Fast and reliable hosting is critical to improving Core Web Vitals.

Core Web Vitals are a fundamental part of modern SEO and should be a priority for any website that wants to improve its ranking in search results and offer a better experience to its users. By implementing the strategies mentioned above, it is possible to achieve a significant improvement in Core Web Vitals and obtain positive results in terms of traffic and conversions.