4 SEO Tips You Can Use to Boost Your Blog or Website
While PPC advertising can be an effective form of digital marketing, many people know how to spot the sponsored search results at the top of web pages and will skip over them. They are a lot more likely to trust websites that rank highly in the regular search results, as well as those which appear in snippets answering questions at the top of the page.
This is why SEO is an important form of marketing for all online companies, but doing it well goes beyond adding keywords to your content. Here are some simple ways you can make your blog or website better for SEO today.
- Write original and useful content
The algorithms that govern search engines like Google will penalize duplicate content. Don’t copy, even if it means putting up with an empty website for a while. Also don’t think that using templates and changing a few words here and there will work either. It makes your site harder to index. The kind of content that gets promoted is written entirely in your own words and provides useful information.
- Add meta tags
These are short descriptions of what a web page is about. They help search engines to understand what searches your website should show up in, so it’s important to add these.
- Add images and alt text
Adding images will help your site show up in image searches too. However, it is important that your website still loads quickly and smoothly. Make sure images aren’t too big or too high quality. Also, add alt text to them. These are text descriptions of images that visually impaired people can use to understand what a page looks like. Filling these in helps your site get promoted because the search engines want to encourage accessibility.
- Make your website ‘crawlable’
No Google employee will be reading your website and allocating its rank for each relevant search term. Instead, bots will ‘crawl’ it. In practice, this means that the easier your website is for bots to navigate, the better rank it will earn. Make sure any links on your pages work, but that the links don’t end up in endless loops between the same pages.
Conclusion
SEO is an important marketing strategy and there is a lot more to it than this. To find out more, you could speak to an SEO agency such as King Kong and get a professional assessment
However, implementing these simple tips today could help your website to get seen by more people.