Facebook Helps Voters Get to the Polls On Election Day
Facebook is hoping their site can guide people in the United States to the polls this Election Day. The social network has built a polling place locator tool, so on Tuesday, users can easily figure out where to head to cast a ballot.
Like past elections, Facebook will feature a header at the top of the page reminding users it is Election Day, and allow them to click on an “I voted” button that will show photos of their friends who have also clicked on the button. When a Facebook user clicks on the “I voted” button, the locator map will become available for them to track down a polling station.
The locator was built in conjunction with the Voting Information Project and Microsoft.
And for the first time, the site will also feature a heat map showing where the aggregate Facebook population is voting around the country in realtime. Users won’t be able to see where specific members voted but can see which areas of the United States are hotspots for ballots cast.
The map will also become available when users click the “I voted” button or at facebookstories.com/vote.
“We’re simply promoting civic engagement on election day,” Facebook spokesman Andrew Noyes tells Mashable. “Studies have shown that a person is more likely to vote with social context, and there is no place more social than Facebook.”
Facebook had previously also launched a campaign insights tool with CNN allowing voters to learn what issues the Facebook population was buzzing about around the country during the election season.
The polling locator map is currently unavailable on mobile, but Noyes says Facebook is planning to have it accesible through apps tomorrow.
Will you use Facebook’s polling locator to get to vote tomorrow? Share in the comments below.
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